Aligning Corporate Strategy and Social Responsibility on Climate Change
by: David WigderIn a recent Harvard Business Review article, “Strategy & Society” (Dec, 2006), Michael Porter and Mark Kramer present a strategic framework for linking strategy with corporate...
View ArticleClik here to view.
Web 2.0 and the Marketing New 4Ps
by: Idris MooteeMarketing has gone through evolutionary changes in the last 36 months. It is probably the most profound period of change in the history of marketing. No one will disagree. The first...
View ArticleIdeas, Problems, Broken Arms - Social Objects
by: Sigurd RindeThanks goes to Tony C for the inspiration:Business and organisations are social groups with a value creation purpose.The value creation happens to tangible or virtual objects, from...
View ArticleNo Ownership, No Accountability - Wikis, Collaboration Software, Social...
by: Sigurd RindeThe buzz around Enterprise 2.0 / Office 2.0 is palpable, one conference after the other with $ 50 k stands offering yet-another-wiki-version trying to snag the enterprise CTO/CIO.No...
View ArticleClik here to view.
Four Implications of the Internet of Things for Business
I believe we will see a 10,000 to 100,000 increase in the number of computers, phones, devices and living things attached to the internet in the next 5-10 years — what many are calling “the internet of...
View ArticleClik here to view.
6 Areas Where Social Media Can Be Used in the Insurance Customer Value Chain
Guest Post by: Jo StratmannIn a recent report, Ernst and Young looked specifically at how social media be used in the insurance customer value chain.Here’s a summary of the findings, with some of our...
View ArticleClik here to view.
How Your Mission Drives Your Strategy
Southwest Airlines is an unusual company. In an industry notorious for losing money, it has achieved over forty consecutive years of profitability. No one else comes close to matching that record. It...
View Article
